Alanko


Getting the most out of hot air

If you want to buy a new car nowadays, when it comes to performance, efficiency and environmental impact, it’s hard to beat a turbocharged engine. In addition to new “turbos”, the proportion of remanufactured models is very high. This not only saves money and protects the environment, it also turns the image of the sports coupe roaring across hot asphalt on its head.

Our client Alanko supplies retailers and workshops with top-of-the-range products and wanted to give their main product a revamp: technically precise, highly aesthetic and with the visual power to stand out in workshops. We and our client condensed this aim to a simple formula, “Very cool & very hot!”, which presents the Turbo for what it is: a high-tech component injected with a boost of fun.

Very hot und very cool!

The energetic aesthetic of the key visual can be easily adapted for trade fairs, print campaigns and inserts in specialist media – we‘ve made Alanko's communication a lot more efficient too.

Performance des Messestandes