Bin it right

Can a bin be as stylish as a smartphone? As sustainable as a bag made from recycled materials? We think so. The advantages over Berlin’s familiar “Gelbe Säcke“ (yellow bags) are clear and at the core of our latest information campaign.

A multi-talented superhero

The recycling bin is the hero of the campaign: strong, clean, smart – an all-round solution for packaging and recyclable household items Alba does a collection every day, but what happens to it all afterwards? Well, the campaign explains that too: rubbish is compacted into cubes by waste type and is then forwarded to recycling plants to be converted into new products using minimal resources.

Strong! Clean! Clever!