Aristotech
Prostheses and implants – a phoenix rising from the ashes
Prostheses and implants – a phoenix rising from the ashes
Can medical technology be presented emotionally without compromising on the technical details? We think so. Our client Aristotech Industries offered us the chance to do just that with their innovative idea for the company’s new logo.
The new logo sums up how many patients feel when they regain their former mobility with the help of Aristotech prosthetics: like a “phoenix rising from the ashes”. The severe limitations on their movement mostly disappear and life can go on. Business stationery including letterheads and business cards was updated with the revised logo.
Development of the logo
The old and new company logo in comparison.
Presenting technical know-how in captivating style
We use emotive motifs to grab customers‘ attention and distinguish Aristotech from its competitors. Blazing orange serves as an eye-catching element in brochures and specialist advertisements for the medical sector, convincingly showcasing Aristotech's high-tech forging technology. Substantiated arguments are provided in clear, easy-to-follow text and images. WDB developed the concept, layout and design for B2B communication in print and digital on the company’s website.
