Dr. Oetker

A breath of fresh air on the fresh food shelf

For many years, we’ve worked with Dr. Oetker on changing brands like Marmorette, Pur Crema, Wölkchen and Paula to do just that. The art here is in activation in a small space. We design promotions for packaging sleeves and also entice customers online for great prices and even more fun.

Activation from small to large

Cooperation has been successfully initiated, and now it’s time to create. This begins with the promo vignette, continues with large and small POS materials and culminates with the promotion landing page. And of course, WDB also offers further sales support with sales sheets, folders, display units and more.

The Marmorette dance game

Hier haben wir die Puppen tanzen lassen – aus einem Spot machten wir eine Web-Challenge mit echtem Suchtpotential. Die tägliche Verlosung generierte Kontakte und Marken-Spirit ohne Ende.

Surely you want some pudding?

For the launch of the Pur Crema dessert, in addition to eye-catching sales tools, WDB developed a combined point of sale and online campaign. A particular treat (besides the product itself!) was the cross-generational Super Mario-style platformer we developed, with individual codes to register and participate in the competition printed on the packaging sleeves. And the prize? Golden cocoa beans!