Mentos

Who says no to mentos? Not us!

Our client CFP Brands (the distributer of Chupa Chups, Fisherman's Friend, Ricola and many more) was looking for a high-impact in-store activation with bonus and direct win mechanics for its mega-brand Mentos.

We'll pack your suitcase

In Samsonite and GO Vista, we found two attractive co-op partners to pack old and new fans of Mentos off on a trip – equipped with new suitcases and free city guides. The entire campaign was strikingly staged with a permanent promotional display at the POS.